Privacy Policy

Privacy Policy

Last Updated: [Insert Date]

This Privacy Policy explains how WONDERLUST (“we,” “our,” or “us”) collects, uses, and protects your personal information when you visit and interact with our print-on-demand e-commerce store and blog (the “Website”). We are committed to safeguarding your privacy and ensuring compliance with applicable laws, including the General Data Protection Regulation (GDPR).

1. Who We Are

WONDERLUST is a print-on-demand e-commerce store based in Belgium. Our Website allows customers to purchase custom-designed products and access related content through our blog.

2. Information We Collect

We collect the following types of personal data:

a) Information You Provide Directly:

  • Name
  • Email address
  • Shipping and billing address
  • Phone number
  • Payment details (processed securely through third-party payment processors)
  • Customization details for print-on-demand products

b) Information Collected Automatically:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Pages visited and duration
  • Referring URLs
  • Cookies and similar tracking technologies (see our Cookie Policy)

c) Information from Third Parties:

  • Social media profiles (if you log in or interact via social platforms)
  • Analytics data from tools like Google Analytics

3. How We Use Your Information

We use the personal data collected for the following purposes:

  • To process and fulfill orders
  • To provide customer support
  • To send updates regarding your order
  • To manage and improve our Website’s functionality
  • To send promotional and marketing communications (with your consent)
  • To analyze and track Website usage
  • To comply with legal obligations

4. Legal Basis for Processing

We process your personal data based on:

  • Contractual Necessity: To fulfill your orders and provide services.
  • Consent: For sending marketing emails and using cookies.
  • Legal Obligations: For compliance with applicable laws.
  • Legitimate Interests: To improve our services and ensure Website security.

5. How We Share Your Information

We do not sell your personal data. However, we may share your information with:

  • Service Providers: Payment processors, shipping companies, and IT service providers.
  • Legal Authorities: When required to comply with legal obligations.
  • Third-Party Tools: Analytics and marketing platforms (e.g., Google Analytics).

All third parties are required to process your data securely and in compliance with GDPR.

6. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy or as required by law. For example:

  • Order-related data: Retained for 7 years to comply with tax and accounting obligations.
  • Marketing data: Retained until you withdraw your consent.

7. Your Rights

As an EU resident, you have the following rights under GDPR:

  • Access: Request a copy of your personal data.
  • Rectification: Correct inaccurate or incomplete data.
  • Erasure: Request deletion of your data.
  • Restriction: Limit processing of your data.
  • Data Portability: Receive your data in a structured format.
  • Objection: Object to data processing based on legitimate interests or direct marketing.
  • Withdraw Consent: Withdraw consent at any time.

To exercise your rights, contact us at brand.wonderlust@gmail.com. We may require verification of your identity.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. These measures include:

  • Secure servers and encryption protocols
  • Regular security audits
  • Restricted access to sensitive information

9. Cookies

Our Website uses cookies to enhance your browsing experience. For detailed information on the cookies we use and how to manage your preferences, please refer to our Cookie Policy.

10. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies before providing any personal data.

11. International Data Transfers

If your personal data is transferred outside the European Economic Area (EEA), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or equivalent mechanisms.

12. Children’s Privacy

Our Website is not intended for children under the age of 16. We do not knowingly collect personal data from children. If you believe we have collected such data, please contact us to delete it.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last Updated” date. Significant changes will be communicated via email or a prominent notice on our Website.

14. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

By using our Website, you agree to this Privacy Policy. Thank you for trusting [Your Store Name].